Much More Than a Gift Shop: Vital Tips, Tools & Resources for Museum Retail
Miriam Works, Principal, Works Consulting
Stuart Hata, Director of Retail Operations, Fine Arts Museums of San Francisco Jim DeMersman, Executive Director, Museum on Main
Carrie Santell, Assistant Store Manager, USS Hornet Museum
It is our contention that Museum Stores are much more than gift stores – we are “Museum Stores” – unique educational and earned income resources for our institutions. Using the Best Practices or “knowledge standards” of the Museum Store Association (MSA), we aim to introduce the WMA audience charged with operating a museum store or retail counter to a number of key resources, tools, and benchmarks for the greater management of their (potentially) revenue generating museum store site.