Building or Re-envisioning a Social Media Plan

Presenter(s): 

Charlotte Patterson, Marketing Manager, Oakland Museum of California
Misha Ray, Digital Marketing Manager, The Mob Museum

Moderator: 

Georgina Goodlander, Visual Arts Director, Idaho Falls Arts

Track: 

  • Community Engagement, Technology

As museum marketers, high quality content is easy to come by, but how do you even begin to digest, process, and plug it into an effective social media marketing strategy that results in more influence, followers, and relevance? Whether you are starting from scratch, activating a new platform, or re-vamping your channels, this session will offer valuable insights for building a sustainable social media strategy.