- Friday, September 22
- 9:00 am - 10:15 am
- Klondike Room
Julie Decker, Director / CEO, Anchorage Museum, Oksana Gowin, Head, Marketing and Communication, Royal Alberta Museum
Nicole Mueller, Marketing and Social Media Assistant, Reynolds-Alberta Museum
Katie Novak, Education & Marketing Manager, Fort Calgary / Social Media & Digital Outreach Coordinator, ICOM Canada.
Cynthia Blackmore, Head, Marketing and Communications, Reynolds-Alberta Museum
The rise of the authority of social media means that museums are on the front line of online fact keeping and knowledge sharing. With new social channels and a constant need for fresh content, how can museums stay relevant online while offering our audience useful and factual information? This session will dive into these questions, while also exploring how to get the most out of the resources your institution has to direct to social media. Participants will explore research and audience data gathering, including ways to turn online audiences into real life visitors. #diggingdeeper