YoCos

By Adam Rozan

The author at the Oakland Museum of California, showcasing and Creative Time presents Mark Tribe's Port Huron Project 5: The Liberation of our People.

The Targeting Young Cosmopolitans in Museums study was born out of a 2009 session of the Association of Midwest Museums conference entitled, The Next Generation: Targeting Young Audiences in an Uncertain Economic Climate.
The report...

Four Cities One Web Site

Public/Private/Community Partnership Shines Spotlight on Diversity, Quality, Volume and Accessibility of Arts in the East Bay as one of America’s Highest Per Capita Arts Regions.
By James G. Leventhal
Today there was a press conference to launch the 510Arts.com portal website.  I live in Oakland.  I work in Berkeley and the Western Museums Association has its central...
[Editors' note: Special to members of WMA and westmuse blog readers, thanks to Bonnie Powers and Volume Inc., here's a preview of the look and feel of the new summer campaign for the Yerba Buena Center for the Arts in San Francisco.]
By Bonnie Powers
Enticing audiences: Volume Inc hijacks generic images in campaign for YBCA. Highlights contemporary art's equally subversive and approachable...
Securing Future Audiences at Your Museum
Need some creative and cost-effective ideas on how to attract todays young cosmopolitans to your museum? Help us find out!
This new and unique study examines and raises awareness of programs across the country that engage this younger, socially minded, and creative adult audience known as young cosmopolitans (YoCos).
Your input is crucial to finding out...
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