Brand Experience: Creating an Institutional Identity

Presenter(s): 

Karin Moughamer, Campus Outreach Coordinator, Burke Museum of Natural History and Culture, University of Washington
Tomas Ancona, Principal, Ancona + Associates, Inc.,

Moderator: 

Nicole Trudeau, Senior Designer, J. Paul Getty Museum

Track: 

  • Business

A brand is more than just a logo applied – it is a combination of many ingredients: print, media, imagery, architecture, environment; all working in concert to form a single identity. How do you begin to develop a successful brand? Who are you? Are you a collection? A series of stories? A program? How do key audiences perceive you? This session explores the broad definition of “brand” and offers techniques any organization can use to develop their identity.

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