Bringing the Audience - Integrated Marketing Communications 101 and Beyond


Brenda Hengel, PR & Marketing Manager, The Mob Museum
Ashleigh Matview, Public Information Coordinator, Springs Preserve
Misha Ray, Digital Marketing Manager, The Mob Museum


Dawn Barraclough, Public Relations, Springs Preserve


  • Community Engagement, Technology

Marketing messages haunt our every waking moment in a never-ending stream of information via broadcast, print, and the web. Today, more than ever, there is a need to reach visitors in creative, life-enriching ways, to break through the cacophony and engage diverse audiences. This session explores integrated marketing communication strategies that weave traditional marketing and public relations, such as broadcasting and print, with social media avenues, internal and external events, and partnership opportunities to create a tapestry of community enrichment.