Can Museum Memberships Evolve with the Times?

  • Wednesday, October 24, 2018
  • 2:00 pm - 3:15 pm
  • Pavilion E


Freya Liggett, Museum Manager, Moses Lake Museum and Art Center
Steven Screen, Consultant, The Better Fundraising Co.
Jessica Monahan, Programs Manager, California Association of Museums


Dulce Kersting-Lark, Executive Director, Latah County Historical Society


  • Business, Visitor Experience
Many museums rely on the sale of memberships to support their general operating budgets. Yet research shows that each generation has different values, meaning our membership models need to be dynamic and responsive. A panel of museum consultants and directors will discuss what the future may be for this funding stream. The discussion will also include advice on how to begin modernizing your membership structure today.