Hey, Look at Us! Promotional Challenges and Strategies for Museums Outside Major Metropolitan Areas

Presenter(s): 

Kimberly Ketcham, Marketing & Communications Director, Washington State History Museum
Hillary Ryan, Associate Director of Communications, Museum of Glass
Melissa Traver, Director of Marketing & Communication, Tacoma Art Museum

Moderator: 

Molly Wilmoth, Community Outreach Specialist, Washington State History Museum

Track: 

  • Business

If your museum operates in a city or rural area outside your state’s major metropolitan areas, it can be a challenge to entice visitors to travel to see all that you have to offer. What strategies can you use to make your institution a destination in its own right? Join marketing professionals from the Tacoma Museum District as they discuss their ongoing efforts to tap the Seattle cultural audience and learn ways to apply their strategies to your institution even if you are located in more rural markets.

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