How to Think Like a Chief Digital Officer

Presenter(s): 

Koven Smith, Principal, Koven J. Smith Consulting
Susan Edwards, Associate Director, Digital Content, Hammer Museum
Heather Hart, Vice President of Information Technology, The Huntington

Moderator: 

Koven Smith, Principal, Koven J. Smith Consulting

Track: 

  • Business, Visitor Experience

The pressure is on for us to do more with digital platforms, but how do we decide what to do, the best way to do it, and how to make it work with the staff you have? How can you make the kinds of decisions a Chief Digital Officer makes every day, even though you don’t know anything about digital technology? This session will provide attendees with a framework for doing exactly that, by giving them a means to make rational, informed decisions about digital interpretation, even (or especially) when they don’t have digital roles in house to inform those decisions. The panelists, each of whom has a background in producing impactful digital interpretation with a small staff, will describe the framework and then demonstrate the framework in action, with sample questions submitted by audience members. Attendees will leave the session with a set of practical tools for making decisions about digital in their own museums, no matter the size or scale.