Director of Development & Marketing

Company Name: 

Sonoma Valley Museum of Art

Address: 

551 Broadway
Sonoma, CA 95476

Contact Name: 

Michelle Dumas

Phone: 

707 939 7862 x 16

Email: 

mdumas@svma.org

Job Description: 

ABOUT SONOMA VALLEY MUSEUM OF ART
Sonoma Valley Museum of Art (SVMA) is the largest visual arts organization in the San
Francisco North Bay region. With a budget of $1 million, SVMA has over 800 members, a
professional staff of 7, and a dedicated Board of Directors. SVMA completed a strategic plan in
2017, and in 2018 launched a three-year fundraising campaign to fund the expansion of key
cultural and educational priorities. For more information on Sonoma Valley Museum of Art,
please visit www.svma.org.

POSITION OVERVIEW
The Director of Development & Marketing is responsible for planning and managing all of the
activities and initiatives associated with the fundraising and marketing/public relations efforts of
SVMA.

REPORTING RELATIONSHIPS
This position reports to the Executive Director. The Director of Development & Marketing is
part of the senior management team and supervises a Development & Marketing Coordinator,
a Grants Consultant and Public Relations Consultants.

PRIMARY RESPONSIBILITIES

Fundraising 75%
Working with SVMA’s existing Development Plan, implement an effective fundraising
strategy to grow private fundraising in support of SVMA’s strategic plan, its priorities,
and the new financial model.
● Oversees the completion of the newly integrated CRM database, Compass 360, with
the support of a virtual assistant..
● Supports and partners with the Executive Director and the Board of Directors in
meeting all fundraising and membership goals.
● Manages and oversees the production of special events including the Annual Gala.
● Prepare agendas and materials for meetings of the Development Committee, the
Finance Committee, the Board of Directors, and other committees as needed.

Marketing & Public Relations 15%
● Creates and executes the marketing and public relations strategies, which support the
priorities and programs outlined in the strategic plan.
● Secures local, regional, and national media coverage of the Museum's exhibitions,
public programs, fundraising activities, and other important events.
● Conceives and implements overall institutional identity-building initiatives through
audience research, strategic planning, media, and marketing research.

● Directs and implements all external messaging and communications including web,
e-mail, social media, and print.
● Leads biweekly Marketing Meetings with museum staff and Public Relations consultants.
● Manages and directs the efforts of the PR consulting team.
● Directs and places all print and digital advertising for SVMA exhibitions, events, and
programs.

Administration 10%
Develops and oversees the budgets for the development and marketing department.
● Reviews and prepares all necessary collateral for fundraising and marketing programs.
● Ensures Gift Acceptance policies are up to date and subscribe to industry best
practices.
● Coordinates and oversees the execution of work plans for the Development and
Marketing Coordinator.
● Manages and supports the development and marketing coordinator to achieve daily
activities and strategic goals.

PROFESSIONAL EXPERIENCE/QUALIFICATIONS
● An interest in and passion for the visual arts and the mission of SVMA; experience in a
contemporary arts organization preferred.
● 5+ years of successful and demonstrated fundraising experience with increasing
responsibility in all channels: (major gifts, corporate and private foundation grants;
direct mail and digital fundraising; membership campaigns, special events, and planned
giving).
● Solid track record of securing five- and six-figure gifts from individuals, foundations, and
corporations.
● Demonstrated experience with a capital campaign preferred.
● 3+ years of demonstrated successful marketing, communications, and public relations
experience.
● Demonstrated ability to manage and develop an effective audience and donor
database.
● Ability to work both as a team and independently; experience managing a small staff.
● Strategic, flexible and creative thinker.
● Excellent written and verbal communication skills.
● Outstanding interpersonal and listening skills.
● Strong analytical skills and attention to detail.
● Fluency with Microsoft Office Suite and database software programs.
● Bachelor’s degree required; advanced or graduate training such as CFRE preferred.

PERSONAL CHARACTERISTICS
● Works collaboratively.
● At ease interacting and conversing with a diverse range of audience members, donors,
and prospective donors.
● General knowledge of art and museums is a plus.

● Highly professional

TO APPLY
To apply for this position, please send a copy of your resume with a cover letter to
mdumas@svma.org by June 30, 2019. All applications and inquiries will receive a response
and will be kept strictly confidential. SVMA is an Equal Opportunity Employer.