Using Special Events to Drive Attendance, Increase Revenue, and Raise Visibility

Presenter(s): 

Trish Carter, Assistant Public Information Coordinator, Springs Preserve
Joseph Govednik, Curator of Collections, Foss Waterway Seaport
Sarah Wininger, Former Education and Program Manager, Museum of Craft and Design

Moderator: 

Jeanette Woodburn, Director for Library Advancement and Public Affairs, Pepperdine University

Track: 

  • Business

One of the most difficult challenges that cultural and educational attractions face is expanding beyond specific niche demographics. Special events can be an effective tool to draw new audiences who are not traditional “museum people” and are profitable, well-attended, and consistent with the mission of the organization. Learn how three unique museums have successfully used creative ways to draw “aware non-visitors” to their site and get valuable tips on what to avoid when planning special events.

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