January 2018

Canada’s Museums Roar Back

This past Tuesday, museum director Tracy Calogheros was listening to the radio as she drove home from work, when suddenly she had to pull over because of what she was hearing from her car radio. The McDonald’s radio advertisement, which had been running since at least Monday, promoted the burger chain’s $5 menu as a better value than a visit to a museum.

The radio spot went like this:

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