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By Aldona Jonaitis
Aldona Jonaitis, President

First, I want to thank everyone involved for making the annual WMA Conference in San Diego such a successful event.  Special thanks go to Elida Zelaya and Valerie Huaco who worked tirelessly to welcome our arrival in San Diego.  I also want to thank the Program Committee and the Host Committee, both of whom corralled the collective wit and experience...

Margaret Kadoyama's thirty years in the museum profession embrace extensive experience in audience development, community involvement and education strategic planning.

by Margaret Kadoyama
I was fortunate enough to attend the recent WMA conference in San Diego.   The conference provided at least one significant outcome for me -- the discovery of a new report on engaging diverse audiences from...

John Maccabee

One of the first sessions to kick of #WMA09 will be A1 Metrics Of Success: How to Measure & Account for On-line Social Engagement for Museums on Monday morning at eleven o'clock (right after the Keynote by Bob Welch).  The  panel will explore the intersection of sincere, social, on-line engagement and mission-driven value
assessment. The presenters are:
Stephanie Almeida,...
How do we make it through these challenging times with museums and historical societies closing their doors or implementing hiring freezes after a sustained period of expansion?  One approach is to join forces.
To quote from one of the underlying themes of the work occurring in the San Francisco Bay Area as part of the National Arts Marketing Program:
As more and more advertisements try to...
By Adam Rozan

The author at the Oakland Museum of California, showcasing and Creative Time presents Mark Tribe's Port Huron Project 5: The Liberation of our People.

The Targeting Young Cosmopolitans in Museums study was born out of a 2009 session of the Association of Midwest Museums conference entitled, The Next Generation: Targeting Young Audiences in an Uncertain Economic Climate.
The report...

Four Cities One Web Site

Public/Private/Community Partnership Shines Spotlight on Diversity, Quality, Volume and Accessibility of Arts in the East Bay as one of America’s Highest Per Capita Arts Regions.
By James G. Leventhal
Today there was a press conference to launch the 510Arts.com portal website.  I live in Oakland.  I work in Berkeley and the Western Museums Association has its central...
Hi, I'm Steve Tokar, and I'd like to invite you to a couple of San Diego Conference sessions that we've organized on the topic of visitor comfort.
Here's what we mean by comfort. The last time you and your family visited a museum, could you find your way around easily? Were there enough places to sit? Were the labels readable? Were there multiple/alternate ways to enjoy and learn? Were the...
Dear Leslie,
"Those About to Die Salute You," hosted by Queens Museum; artist Duke Riley. Photo by Frantz Vincent courtesy of Flickr

Thank you for the fantastic post. I too am approaching professional development through social media, as a consultant who serves this field. I wrote this post on my blog about how four museums in New York staged an art event using Twitter. I think it's a dynamic...
By Susan Spero
Susan Spero

As I sit with my cup of coffee this morning and think through yesterday’s tour de force by Seb Chan,  I too realize that like a tweet on #sfmetrix stating that a tornado of ideas was spinning through the tweeter’s mind, mine too feels like it has been hit by a storm.
Tremendous kudos are in order for the organizers for sponsoring a great day:  the National Arts...
[Editors' note: Special to members of WMA and westmuse blog readers, thanks to Bonnie Powers and Volume Inc., here's a preview of the look and feel of the new summer campaign for the Yerba Buena Center for the Arts in San Francisco.]
By Bonnie Powers
Enticing audiences: Volume Inc hijacks generic images in campaign for YBCA. Highlights contemporary art's equally subversive and approachable...

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