Marketing

By Reed Redman
The Seattle Art Museum’s (SAM) Remix is a popular event which takes place at our downtown location twice a year, and the Olympic Sculpture Park every summer. With humble beginnings, the event started with a grant from the Wallace Foundation to explore and engage audiences ages 18–34. The aim was to produce a program that shifted the audience’s experience of an art institution and...
by Gypsy McFelter
And would that which we call a museum, by any other name, have the same reason for existence?
As any dedicated professional in this field understands, the word ‘museum’ stems from the ancient temples dedicated the Muses, the nine goddesses of Greek mythology who inspire the arts of mortal men and women. The Muses can be credited for inspiring almost anything and everything, from...
By Celeste Dewald, Executive Director, California Association of MuseumsWhy do people visit museums? How do we create unforgettable moments?
A 2009 report released by the National Endowment for the Arts found that the number of American adults attending arts and cultural events has sunk to its lowest level since 1982. Understanding who visits museums and why is more important than ever for the...
By James G. Leventhal
Not too long ago, museums didn't have email. Or websites. Or e-blasts. We've simply incorporated these new technologies as they've arrived. In many cases they've improved our work and made our professional lives easier. Really, it's not even that long ago that we didn't use direct mail and I remember when it was a question as to whether we'd accept credit card donations.  ...
by Nicole Trudeau
What is the public face of your institution? How do people respond to your “brand”? What exactly IS a brand?
The J. Paul Getty Museum’s Design Department asked themselves these very questions recently when reviewing their Education materials. They’ll be sharing their story at a WMA pre-conference workshop on Sunday, October 16th, where they will show you the brand they developed...
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