PR Demystified: How to Secure Positive Media Attention for Your Museum

Presenter(s): 

Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Erin Garcia, Assistant Director of Communications, Fine Arts Museums of San Francisco
Julie Jaskol, Assistant Director, Media Relations, J. Paul Getty Trust

Moderator: 

Lisa Sasaki, Director, Audience & Civic Engagement, Oakland Museum of California

Track: 

  • Business & Administration, Development

Frustrated by the lack of media coverage for your event or exhibition? Wishing you knew how to make it into the Los Angeles Times or snag the lead story for the six o’clock news for the right reasons rather than the wrong ones? Whether you have $5 million or $5 to spend on marketing and communications, there’s no reason why your museum shouldn’t be covered by the media. Learn from top PR professionals the essential dos and don’ts of earned media and how to develop the right communications plan to fit any size organization with any size budget.

PR Demystified: How to Secure Positive Media Attention for Your Museum from West Muse