advertising campaigns

By James G. Leventhal

Crowds Gathing at New De Young 2:49 a.m.

The San Francisco Bay Area has seen some extraordinary museum openings over the past several years.  When the New de Young opened it did a 32-hour party and community celebration, starting a trend that was then picked up by the Contemporary Jewish Museum with Dawn in 2008 and now the Oakland Museum of California (OMCA).
"The newly...

Margaret Kadoyama's thirty years in the museum profession embrace extensive experience in audience development, community involvement and education strategic planning.

by Margaret Kadoyama
I was fortunate enough to attend the recent WMA conference in San Diego.   The conference provided at least one significant outcome for me -- the discovery of a new report on engaging diverse audiences from...
How do we make it through these challenging times with museums and historical societies closing their doors or implementing hiring freezes after a sustained period of expansion?  One approach is to join forces.
To quote from one of the underlying themes of the work occurring in the San Francisco Bay Area as part of the National Arts Marketing Program:
As more and more advertisements try to...

Four Cities One Web Site

Public/Private/Community Partnership Shines Spotlight on Diversity, Quality, Volume and Accessibility of Arts in the East Bay as one of America’s Highest Per Capita Arts Regions.
By James G. Leventhal
Today there was a press conference to launch the 510Arts.com portal website.  I live in Oakland.  I work in Berkeley and the Western Museums Association has its central...

By David Porter
To follow up on my earlier post, I wanted to note that the Oregon Heritage Commission,  a state chartered entity which oversees grant programs and other similar activities, heard testimony about the challenging state of affairs among heritage groups across the state at a meeting early this summer.
Under the leadership of Chairman George Kramer,  the Commission pledged to charter...
By Susan Spero
Susan Spero

As I sit with my cup of coffee this morning and think through yesterday’s tour de force by Seb Chan,  I too realize that like a tweet on #sfmetrix stating that a tornado of ideas was spinning through the tweeter’s mind, mine too feels like it has been hit by a storm.
Tremendous kudos are in order for the organizers for sponsoring a great day:  the National Arts...
[Editors' note: Special to members of WMA and westmuse blog readers, thanks to Bonnie Powers and Volume Inc., here's a preview of the look and feel of the new summer campaign for the Yerba Buena Center for the Arts in San Francisco.]
By Bonnie Powers
Enticing audiences: Volume Inc hijacks generic images in campaign for YBCA. Highlights contemporary art's equally subversive and approachable...
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