Director, Business Development

Company Name: 

Oakland Museum of CA


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Oakland, CA 94607

Job Description: 

The Oakland Museum of California values are fundamental to our institutional culture and guide our work together.


Excellence: We are committed to excellence and working at the highest standards of integrity and professionalism.


Community: We believe everyone should feel welcome and part of our community, both within the Museum and with our visitors and neighbors.


Innovation: We embrace innovation and calculated risk-taking to achieve our mission.


Commitment: Our work at the Museum demonstrates a sense of purpose and a shared accountability for the institution's success.



The Director Business Development is responsible for the effective strategy and program management of many of the Museum's earned income generating functions including retail, event rentals and café, as well as a key partner in analyzing new opportunities. The position provides leadership for increasing sales and earned income across the Museum, ensuring that all activities fulfill on the Museum's mission and create excellent customer experiences. The Director will be responsible for driving integration and alignment among earned revenue-related areas; leading short and long-term planning for earned revenue generation.


The following reflects OMCA's definition of essential functions for this position, but does not restrict the tasks that may be assigned. OMCA may assign or reassign duties and responsibilities to this position at any time due to reasonable accommodation or other reasons.



  • Support the Museum's mission, values, vision, and core commitment to the visitor experience, community engagement, and institutional relevancy for the future
  • Contribute to and support the OMCA strategic plan, annual priorities, and institutional initiatives such as diversity advancement
  • Contribute to a positive organizational culture based on mutual respect, a spirit of collegiality, cooperation, and openness to many perspectives
  • Participate in a culture of ongoing learning, collaboration, innovation, creativity, and community engagement


Business Analysis and Strategy

  • Provide vision, leadership and strategy for earned income generation and alignment across the organization
  • Build a sales process and culture to drive revenue, create excellent customer experiences and fulfill the Museum's mission to connect and engage community
  • Stay informed about relevant trends and emerging opportunities in museum, non-profit, and cultural/leisure sectors
  • Utilize market and target audience research, benchmarking, competitive analysis, and Museum data to build compelling business plans for existing and potential revenue streams
  • Contribute to the development and execution of the Museum's customer relationship management (CRM) strategy
  • Maximize Museum earned revenue and minimize cost to drive profitability and ROI; Model scenarios to build the business case for various facility uses, capital investments, and revenue programs
  • Provide business analysis and strategy consulting to revenue programs not directly under management and develop efforts to support goals in collaboration with staff from appropriate departments
  • Collaborate with Marketing to develop institution-wide strategies to achieve awareness, attendance, and repeat participation among target audiences for visitation and programs

Program Management

  • Oversee the on-site facility rental business, OMCA Store, Café program, as well as other programs as assigned
  • Develop annual and long-range strategies for each program to maximize both community benefit and profitability
  • Determine appropriate products, pricing, promotion, and channels for each assigned program in collaboration with appropriate staff
  • Ensure processes, policies and legal documents follow industry best practices
  • Primary contact for oversight with the onsite café and preferred caterer vendors
  • Negotiate contracts with external vendors and ensure legal compliance

Management and Administration

  • Select, supervise, develop and evaluate the staff and appropriate vendor relationships
  • Develop and manage multiple operating budgets to ensure the best use of Museum resources
  • Utilize Museum's budget planning tool to compile monthly, quarterly and annual analysis and KPI's for each business channel. Recommend alternative sales plans when there is a gap to goal
  • Act as ambassador for the Museum and its role in service to the public both internally and externally



A combination of experience and education that demonstrates possession of the necessary knowledge and abilities for this position is required as noted:

  • B.A. degree in relevant or equivalent required
  • M.B.A. or similar preferred
  • 7-10 years of senior management experience in a related field required


  • Experience managing customer focused businesses (within the travel industry, cultural institution, or leisure/attractions business preferred).
  • Successful and progressive sales experience. Demonstrated ability to lead and manage multiple revenue generating functions
  • Proven ability to establish priorities, manage projects, and meet deadlines.
  • Proficient with principles of budget development, management and business analysis
  • Demonstrated ability to set and achieve revenue and profit targets
  • Demonstrated ability to develop a high functioning team culture among groups of diverse, talented individuals
  • Outstanding communications and planning skills for institution-wide planning and coordination


While performing the duties of this position, the employee is frequently exposed to the following:

  • Noise, such as groups of people working in enclosed areas
  • Typical office environment
  • Ability to lift up to 35 pounds


The Oakland Museum of California is a multicultural organization, committed to diversity and practicing equal opportunity employment in recruitment and hiring. Qualified candidates of diverse backgrounds are encouraged to apply for open positions.


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