Evaluation and Audience Research Intern

Company Name: 

Oakland Museum of California

Job Description: 

The Oakland Museum of California values are fundamental to our institutional culture and guide our work together.


Excellence: We are committed to excellence and working at the highest standards of integrity and professionalism.


Community: We believe everyone should feel welcome and part of our community, both within the Museum and with our visitors and neighbors.


Innovation: We embrace innovation and calculated risk-taking to achieve our mission.


Commitment: Our work at the Museum demonstrates a sense of purpose and a shared accountability for the institution's success.


Position Description:

OMCA is a data-driven organization and has a strong program of audience research and evaluation. The Evaluation and Audience Research Intern will participate in ongoing institutional efforts to better understand OMCA's current and potential visitors. The Intern will assist with data collection, processing, and analysis. The position will work closely with the Associate Director of Evaluation and Visitor Insights to learn best practices and museum standards. The intern will gain concrete experience collecting, analyzing, and presenting a range of data. The practical experiences will be grounded in current literature. An internship project will be created based on the interests of the student and the needs of OMCA.


Educational Objective:

During the internship, the intern will:

  • gain a strong grounding in current evaluation literature and best practices
  • learn how to conduct evaluation and audience research in an informal learning environment
  • apply learning in a practice-oriented project


Under the close supervision of the Associate Director of Evaluation and Visitor Insights, the intern will learn about and gain direct experience in:


  • Collecting quantitative and qualitative data from visitors
  • Writing data collection recaps and maintaining data collection logs
  • Entering, cleaning, and analyzing quantitative and qualitative data
  • Developing and implementing a small-scale evaluation
  • Conducting literature reviews of relevant studies






  • Strong interpersonal skills and ability to work with the public in a professional manner
  • Ability to develop rapport with strangers to fulfill project and museum objectives
  • Attention to detail and ability to follow data collection and entry protocols without deviation
  • Critical thinking and ability to be responsive to verbal and nonverbal cues in interviews
  • Evidence of successful interactions with a diverse population regarding a wide range of topics
  • Ability to communicate in a clear and positive manner in chaotic surroundings for up to four hours
  • Fluent in both spoken and written English
  • Experience with digital devices (iPads, audio recorders) for data collection
  • Familiarity with PC & Macintosh platforms, skills in MS Office and Google Suite


Work Environment and Physical Requirements:

  • Standing or sitting for long periods of time
  • Speaking with a variety of visitors



  • Paid hourly rate
  • Free one year annual membership including cafe and store discounts
  • Cultural Connections Membership


We are happy to work with your educational institution to provide credit for this internship.



The Oakland Museum of California is dedicated to diversity, inclusion, accessibility and equity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sexual orientation, gender identity, national origin, ability/disability status, protected veteran status, or any other characteristic protected by law. We highly encourage our diverse community to apply for available employment, internship, fellowship and volunteer positions at the Museum, as we aim to ensure our staff reflects the diversity of our visitors and surrounding community.



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