Presenter(s)
Johanna Jones, Director, Evaluation and Visitor Insights, Oakland Museum of California
Ariel Weintraub, Associate Director of Institutional Giving, Oakland Museum of California
Learning Format: Active Learning
This session will encourage participants to develop clear goals and objectives for funding proposals using data they are already collecting. We will answer the question “What story can I tell with this data?” Participants will receive tips for collecting data and understanding which data to use when setting project objectives. Participants will walk away having written a clear narrative ready to plug in data when they return to their Museum.