Founders Room - Nevada Museum of Art
Navigating New Policies - strategies for a changing political landscape
Learning Format: Active Learning
Recent executive orders have changed the landscape of arts organizations. Funding sources, grant institutions, research and community representation have all been impacted. You - the audience - are the panel for this moderated discussion. Please come ready to share how your museum or organization is responding to policy changes, and addressing challenges we are all facing. This conversation will leverage the strength of the WMA community to build collective resilience for the communities we serve.
You Nailed It! Building a Media Toolbox
Learning Format: Active Learning
This tool talk is nuts…and bolts! Whether a seasoned professional or new to the responsibility, we all find ourselves responding to the media at one time or another. Sharpen your skills for offering an engaging interview and learn to respond effectively in a crisis. This workshop will offer tools for presenting yourself as a professional spokesperson with the most exciting of messages while strategically responding to difficult or uncomfortable situations.
Where do SEOs Go to Cry? Maximizing Free Marketing Tools
Cost: $25 (Includes all materials)
Don’t end up on the second page of Google! This workshop invites both the novice and experienced marketer to evaluate how you use of free marketing tools to maximize your message. Participants will bring information and ideas from their own museums to share, create and evaluate. Effective tactics discussed include: 1.) developing a content strategy 2.) social media engagement 3.) community building 4) e-mail marketing and CRM 5.) leveraging free marketing tools.
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