This session took place during the Western Museums Association 2013 Annual Meeting
Tightly focused exhibitions improve guest experience, but that is just the beginning! Everyone involved with a project benefits from a concise exhibit message. From developers to fundraisers to board members, a clear definition of what the exhibition is, and is not, improves understanding, buy-in, and helps manage “focus creep” – you know, all those great ideas that are only peripherally related to the main message.
