By Jason Jones, Executive Director, Western Museums Association
A few short months ago, I was delighted to connect with so many of you in Edmonton at the Western Museums Association’s 2017 Annual Meeting. The joint international museum conference, a partnership with the Alberta Museums Association truly reflected our mission of “transforming the museum field through collaboration” and I hope you enjoyed many deep discussions throughout the Annual Meeting. THANK YOU for being part of the WMA Community!
On Tuesday, January 16, museum director Tracy Calogheros was listening to the radio as she drove home from work, when suddenly she had to pull over because of what she was hearing from her car radio. The McDonald’s radio advertisement, which had been running since at least Monday, promoted the burger chain’s $5 menu as a better value than a visit to a museum.