Presenter(s)
Akemi Mease, Director of User Insights, California Academy of Sciences
Patrick Padiernos, Visitor Insights Specialist, Oakland Museum of California
Taylor Shoolery, Director of Marketing, Fine Arts Museums of San Francisco
Moderator
Johanna Jones, Director of Evaluation and Visitor Insights, Oakland Museum of California
Learning Format: Active Learning
How do you test titles and messaging angles to ensure an exhibition/program name speaks to the intended audience, accurately reflects the content, and motivates visitation? This session will feature three perspectives on formative testing: Evaluator, Director of Visitor Insights, and Director of Marketing. Each speaker will describe their organizations’ testing process, including the role of internal and external stakeholders. Attendees will learn practical tips and get inspired to try out these testing strategies.