By: Victoria France
I was watching the 123rd annual Rose Parade, January 2, 2012 in Pasadena, CA – one of the brightest and warmest Rose Parade days anyone seems to remember. And if that isn’t remarkable enough, among the marching bands, surfing dogs, equestrian units and gigantic flower bedecked displays of commercial and civic pride, there was a museum float!  Ok, yes, it’s disguised as a...
By: Nicole Trudeau
It was a pleasure to be a part of the WMA Annual Meeting in Hawaii! I presented during the session Brand Experience: Creating an Institutional Identity:
Nicole Trudeau, Senior Designer, J. Paul Getty Museum
Karin Moughamer, Campus Outreach Coordinator, Burke Museum of Natural History and Culture, University of Washington
Tomas Ancona, Principal, Ancona + Associates...
by Gypsy McFelter And would that which we call a museum, by any other name, have the same reason for existence? As any dedicated professional in this field understands, the word ‘museum’ stems from the ancient temples dedicated the Muses, the nine goddesses of Greek mythology who inspire the arts of mortal men and women. The Muses can be credited for inspiring almost anything and everything, from...
Nice art, but where can I sit?
If your visitors often ask themselves this question - or if you, as a museum visitor, find yourself asking this question - then you belong at the WMA Annual Meeting session, "Increasing Visitorship by Making Visitors Comfortable," on Tuesday, October 19 at 11 AM.
You'll see and hear how four museums - the Museum of Photographic Arts, Oregon Museum of Science and...
By James G. Leventhal
Not too long ago, museums didn't have email. Or websites. Or e-blasts. We've simply incorporated these new technologies as they've arrived. In many cases they've improved our work and made our professional lives easier. Really, it's not even that long ago that we didn't use direct mail and I remember when it was a question as to whether we'd accept credit card donations.  ...
by Nicole Trudeau
What is the public face of your institution? How do people respond to your “brand”? What exactly IS a brand?
The J. Paul Getty Museum’s Design Department asked themselves these very questions recently when reviewing their Education materials. They’ll be sharing their story at a WMA pre-conference workshop on Sunday, October 16th, where they will show you the brand they developed...


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