If you’re like us over the last three weeks, you’ve probably increased your daily screen time and have been habitually scrolling through social feeds, liking images and watching videos.
With COVID-19, platforms like Facebook, Instagram, and TikTok have become the ultimate cure from boredom at home and an even greater global community of fun activities and educational resources.
But how should...
Marketing
By Katie Novak
Whether you’re just getting started with social media, or you want to figure how the heck to make it work with a team of two, these six steps will get you set in a good direction.
1.Start with WHY
Develop a foundation for yourself (and anyone who you may need to get on board with your plan!) by starting with WHY. Answering the fundamental question of why you’re on social media...
By Reed Redman
The Seattle Art Museum’s (SAM) Remix is a popular event which takes place at our downtown location twice a year, and the Olympic Sculpture Park every summer. With humble beginnings, the event started with a grant from the Wallace Foundation to explore and engage audiences ages 18–34. The aim was to produce a program that shifted the audience’s experience of an art institution and...
The Seattle Art Museum’s (SAM) Remix is a popular event which takes place at our downtown location twice a year, and the Olympic Sculpture Park every summer. With humble beginnings, the event started with a grant from the Wallace Foundation to explore and engage audiences ages 18–34. The aim was to produce a program that shifted the audience’s experience of an art institution and...
By Celeste Dewald, Executive Director, California Association of MuseumsWhy do people visit museums? How do we create unforgettable moments?
A 2009 report released by the National Endowment for the Arts found that the number of American adults attending arts and cultural events has sunk to its lowest level since 1982. Understanding who visits museums and why is more important than ever for the...
A 2009 report released by the National Endowment for the Arts found that the number of American adults attending arts and cultural events has sunk to its lowest level since 1982. Understanding who visits museums and why is more important than ever for the...
By James G. Leventhal
Not too long ago, museums didn't have email. Or websites. Or e-blasts. We've simply incorporated these new technologies as they've arrived. In many cases they've improved our work and made our professional lives easier. Really, it's not even that long ago that we didn't use direct mail and I remember when it was a question as to whether we'd accept credit card donations. ...
Not too long ago, museums didn't have email. Or websites. Or e-blasts. We've simply incorporated these new technologies as they've arrived. In many cases they've improved our work and made our professional lives easier. Really, it's not even that long ago that we didn't use direct mail and I remember when it was a question as to whether we'd accept credit card donations. ...
by Nicole Trudeau
What is the public face of your institution? How do people respond to your “brand”? What exactly IS a brand?
The J. Paul Getty Museum’s Design Department asked themselves these very questions recently when reviewing their Education materials. They’ll be sharing their story at a WMA pre-conference workshop on Sunday, October 16th, where they will show you the brand they developed...
What is the public face of your institution? How do people respond to your “brand”? What exactly IS a brand?
The J. Paul Getty Museum’s Design Department asked themselves these very questions recently when reviewing their Education materials. They’ll be sharing their story at a WMA pre-conference workshop on Sunday, October 16th, where they will show you the brand they developed...
