Creating a Successful Social Media Strategy


Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum


Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California


  • Technology

It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.