Wednesday, October 1, 2025
Speed Networking
Kick off your conference experience with a lively hour of Speed Networking! Bring plenty of business cards, your sense of humor, and comfortable shoes. Everyone is encouraged to join us for a friendly, timed-interval business card exchange social hour. This people-rotating format encourages brief individual introductions between everyone in the room. Want to keep the conversation going? Following the structured program, we will save time for mingling before continuing on to the Opening Reception.
Where do SEOs Go to Cry? Maximizing Free Marketing Tools
Cost: $25 (Includes all materials)
Don’t end up on the second page of Google! This workshop invites both the novice and experienced marketer to evaluate how you use of free marketing tools to maximize your message. Participants will bring information and ideas from their own museums to share, create and evaluate. Effective tactics discussed include: 1.) developing a content strategy 2.) social media engagement 3.) community building 4) e-mail marketing and CRM 5.) leveraging free marketing tools. Hosted by Good Giant.
Elevating Visitor Voices: Innovative Approaches to Qualitative Research
Cost: $25 (Includes all materials)
In this workshop, learn how to use qualitative visitor data to gain insights into your institution’s visitor base, including voices and experiences that are often overlooked. Bring in visitor comments, talk-back exhibit responses, or other qualitative data from your institution, or work with example data to learn how to collect, code, analyze, and report information about visitors’ museum experiences. A range of analysis techniques for all staff levels will be demonstrated.
Exhibit Development 101: Elevate Your Museum's Storytelling and Design
Cost: $25 (Includes all materials)
CSI: REGISTRARS
FREE to RC-WR Members – event space limited (visit RCWR.org to join for just $25/year!).
Location: TBD (Transportation provided)
Free lunch provided courtesy of RC-WR
Stewart Indian School Cultural Center & Museum
$63, includes transportation, museum admission, a guided tour, and a box lunch
CAP: 20 people
Pyramid Lake Paiute Tribe Museum
$63, includes transportation, museum admission, a guided tour, and a box lunch
CAP: 20 people
Evening Event: National Automobile Museum
$45, includes appetizers and drinks
"Night Shift: A Classic Car Soirée" at the National Automobile Museum
Opening Reception
Free!
Join your fellow WMA 2025 attendees for an Opening Reception in the Exhibit Hall.
Start your first evening in Reno enjoying appetizers, drinks, and connecting with colleagues and our corporate members.