Honoring Visitor Contributions: Tools for Analyzing Talkback Exhibit Data

  • Friday, September 27, 2024
  • 11:00 am – 12:15 pm
  • Ventana

Presenter(s): 

Leslie Dueñas, Visitor Insights Specialist, Oakland Museum of California
Mercedes Bertero, Graduate Student, University of Washington

Moderator: 

Johanna Jones, Director, Evaluation and Visitor Insights, Oakland Museum of California

Track: 

  • Visitor Experience

Learning Format: Active Learning

Talkback exhibits prompt visitors to respond on Post-it Notes, notebooks, or digital platforms, bringing their perspectives and voices into exhibitions. Such exhibits have become commonplace in museums, but few are treating the responses as data sources and mining them for insights into visitor engagement, meaning-making, and dialogue. In this session, presenters will discuss case studies and provide frameworks for analyzing different types of talkback data. Attendees will share their talkback data and develop analysis plans.