This session explores how museums use active collecting practices to shape exhibitions, education, and community engagement. Leaders from exhibits, curation, and administration (or management)will share behind the scenes perspectives on how collections foster authenticity, spark curiosity, and evolve with new scientific and cultural knowledge. The discussion will address transparency, community participation, and the balance between visible and functional workspaces. Attendees will consider how collecting institutions strengthen local relevance, stewardship, and meaningful visitor connection.