Museum Stores: More than Your Cash Cow

  • Sunday, October 8, 2023
  • 4:00 pm - 5:15 pm
  • Hilton Pasadena, San Marino Ballroom


Susan DeLand, President, DeLand Consulting
Shelley Stevens, President, Shelley Stephens & Associates
Solimar Salas, Vice President of Content, Innovation & Outreach, Museum of Latin American Art
Maria Kwong, Director of Retail Enterprises, Japanese American National Museum
Doug Jenzen Vice President, Engagement and Access, Skirball Cultural Center


Susan DeLand, President, DeLand Consulting


  • Visitor Experience

Learning Format: Active Learning

Museum Stores are uniquely positioned to raise the institution's profile and are critical to the overall financial and educational health of the institution. They enhance visitor experience through store design, engaged/informed staff, marketing, and product selection. Hear how museum stores, together with their institutions, have worked to create memories that reverberate beyond museum walls and how the Museum Store Association’s Museum Store Sunday brings together museums across the country in support of their institutions.