Presenter(s)
Rebecca Handelsman, Senior Director of Communications & Exhibits, San Diego Natural History Museum
Amanda Tennant, Vice President of Brand and Content, Nevada Museum of Art
Suzanne Stein, Former Managing Editor, Open Space by SFMOMA
Moderator
Amy Oppio, Chief Operating Officer | Deputy Director, Nevada Museum of Art
Learning Format: Active Learning
A museum’s brand promise represents what guests can expect from products, services and overall actions. Three panelists illustrate different examples of branding. Nevada Museum of Art presents mixed branding strategy by using examples of merchandise that highlights artists and exhibitions. San Diego Natural History Museum discusses how voice contributes to attitude branding. Finally, SFMOMA’s Open Space project from 2008-2020 explores brand extension.