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Beyond the Refrigerator Magnet: Brand Strategies that Fulfill Promise

Presenter(s)
Amanda Tennant
Rebecca Handelsman
Suzanne Stein
Moderator
Amy Oppio

 

WMA2025_512           

Learning Format: Active Learning

 

A museum’s brand promise represents what guests can expect from products, services and overall actions.  Three panelists illustrate different examples of branding. Nevada Museum of Art presents mixed branding strategy by using examples of merchandise that highlights artists and exhibitions.  San Diego Natural History Museum discusses how voice contributes to attitude branding. Finally, SFMOMA’s Open Space project from 2008-2020 explores brand extension.