Western Museums Association's Roadshow


Arriving this October!

This fall, rather than host our traditional Annual Meeting, WMA will partner with 4 state museum associations to run small, safe, in-person pop-up museum professional development events in 4 different cities. Following local health and safety guidelines, these half-day experiences will include learning and networking opportunities.

Specific program info posted below.

State museum associations are a crucial partner in WMA’s effort to help museum people reconnect, learn, and support one another in person once again. We are pleased to partner with Utah Museums Association, Museum Association of Arizona, California Association of Museums, and Washington Museum Association. Please join us at a city near you!





Limited capacity

For safety and comfort, attendance will be capped for each event. When capacity has been reached, we will begin a waiting list. Should any spots open up the next person in line will be notified. To ensure your seat, register today!

Safety requirements

All Roadshow attendees must have proof of vaccination or negative test results within 72 hours of the event. Upon your arrival at the event, please be prepared to provide to registration staff one of the following acceptable forms of proof along with a photo ID:

1) A copy of, photo of, or your original CDC vaccination card, which includes your name, the type of vaccine provided, and date the last dose was administered; or documentation of vaccination from a healthcare provider

2) A copy of, photo of, or your original negative test results within the last 72 hours

For information on vaccination and testing, please visit: 

Regardless of vaccination status, face masks and social distancing will be mandatory. Masks may be temporarily removed for eating and drinking while seated in the museum or outdoors. If you have any questions, please call WMA at 707.433.4701.


Dates, Locations, and Programming

October 1, 2021

Thanksgiving Point Institute with the Utah Museums Association

Event cost: $50


Program Schedule:

1:00pm - 2:00pm – Session: Removing Barriers Through Museums for All
Museums for All is a national visitation program created jointly by the Association of Children’s Museums and the Institute of Museum and Library Services (https://museums4all.org). Through Museums for All, those receiving food assistance through the SNAP benefits program can receive free or reduced admission to over 700 museums across the country. In this session, representatives from Utah museums that are participating in Museums for All will share their experiences participating in this program. They will discuss how their museums have been impacted by the program and answer questions from attendees.
Marina Astin, Education Manager, Tracy Aviary
Diana Call, Executive Director, St. George Dinosaur Discovery Site at Johnson Farm
Laura St. Onge, VP of Development & Corporate Relations, Thanksgiving Point
Stephen Ashton, Director of Audience Research and Evaluation, Thanksgiving Point

2:00pm - 3:00pm – Round Tables: Lessons Learned from the Dual Pandemics

3:00pm - 4:00pm – Session: Authentic Partnerships
Including diverse perspectives in our exhibits and programs can sometimes be a struggle. How do we relax our grip on timelines and creative controls, but still portray content accurately and respectfully? In this session, we will highlight two authentic partnerships between museums and indigenous people that demonstrate the nature of true collaboration, trust, and shared authority. Learn about the development of the Boa Ogai exhibit at the Hyrum City Museum and the Diné Spiral Garden at Thanksgiving Point’s Farm Country and the processes and relationship-building that allowed these humans to create wonderful outcomes together.
Brad Parry, Vice Chairman, Northwestern Band of the Shoshone Nation
Jami Van Huss, Director, Hyrum City Museum
Shakotah Billie, Running Strong 2021 Dreamstarter awardee, Diné
Axel Estable, Curator of Curiosity/Director of Learning and Engagement, Thanksgiving Point Institute
Lorie Millward, VP of Possibilities, Thanksgiving Point Institute and VP of Programs and Innovation, WMA

4:00pm - 5:30pm – Network While Exploring Thanksgiving Point with your Colleagues


October 6, 2021 

Arizona Heritage Center with the Museum Association of Arizona

Event cost: $50


Program Schedule:

Pivoting 2.0
With the shift to virtual "everything" in the last 18 months, what have we learned and what do we still need to figure out? Join us to hear from your colleagues and share your own experiences. Topics will include how museums have been able to obtain revenue from online activities, what have been the successes and failures, and what are the challenges for continuing online while also returning to in-person programming.

12:30pm - 2:00pm - Pivoting 2.0 part 1

2:00pm - 2:30pm - Networking break with snacks

2:30pm - 4:00pm - Pivoting 2.0 part 2

4:00pm - 5:30pm – Reception in the Brick Courtyard


October 20, 2021 

Oakland Museum of California with the California Association of Museums

Event cost: $60


Program Schedule:

11:00am - 12:00pm – Tour of the exhibition Mothership: Voyage Into Afrofuturism

12:00pm - 1:00pm – No host lunch

Options for lunch near OMCA:

Town Fare by Tanya Holland at OMCA
Eden Plaza Cafe across the street
Kefe Coffee 3 blocks away

Attendees can also bring their lunch and enjoy them in the garden or Peace Terrace.

1:00pm - 3:00pm – Marjorie Schwarzer discusses her new American Alliance of Museums report Museums and Creative Aging: A Healthful Partnership

By 2035, there will be 78 million people 65 years and older in the United States (compared to 76.4 million under the age of 18). While the aging of America presents museums with challenges, they have an opportunity to play a role in building social connections, nurturing creative expression, and enhancing wellbeing.

The American Alliance of Museums published a landmark report, titled Museums and Creative Aging: A Healthful Partnership, to explore what it means to grow old in America. The report is a call to action, stating that museums have an opportunity to position themselves as places for older people to seek out meaningful social connections, rediscover a sense of purpose, and engage in joyful experiences.

Join us on October 20 to learn directly from the report’s author, Marjorie Schwarzer, and others who are creating meaningful experiences and supporting the creative aging movement. The workshop will cover the why, what, and how of creative aging programs in museums.

Joyce Gardella, Principal, Gardella & Associates
Karen Kienzle, Director, Palo Alto Art Center
Jessica McCracken, Director, Creative Spark, Front Porch
Marjorie Schwarzer, Author, Museums and Creative Aging: A Healthful Partnership
Katie Wade, Senior Director of Creative Engagement, Front Porch

3:00pm - 4:30pm – Reception in the new and improved OMCA Garden


October 27, 2021

The Burke Museum with the Washington Museum Association

Event cost: $60


Program Schedule:

1:00pm - 2:00pm – "Festivus for the Rest Of Us" un-workshop (Moderated by Seth Margolis) will give participants a chance to swap survivor stories, participate in an Airing of (COVID-19) Grievances, and reconnect after 18 months apart

2:00pm - 2:30pm – F&B break

2:30pm - 3:00pm – Inspire Washington presentation on how to apply for state COVID-19 relief funding

3:00pm - 3:30pm – Round-robin style breakout group to collect feedback to create advocacy materials for the next Washington legislative session

3:30pm - 5:00pm – Reception in The Burke Museum's galleries


Thank you to our state association partners!

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Thank you to our Roadshow sponsors!

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