By Jennifer Caballero
Museums are at the forefront of addressing issues facing California—they are tackling social justice issues, communicating about climate change, and serving audiences with specific needs, as well as experimenting with sustainable business practices, distance learning, crowd-sourced content, and new technologies.
As ominous as those issues might sound, 500 intrepid museum...
By Sue Lafferty
“I made some incredible connections! I reconnected with old friends and felt great to be able to mentor the newcomers during the conference.”
“I came away with a renewed enthusiasm for a career in museums and ideas to enhance the mission of my institution.”
“I am always so impressed by the spirit of community and reflective practice you and your team are able to cultivate at these...
By Celeste Dewald, Executive Director, California Association of MuseumsWhy do people visit museums? How do we create unforgettable moments?
A 2009 report released by the National Endowment for the Arts found that the number of American adults attending arts and cultural events has sunk to its lowest level since 1982. Understanding who visits museums and why is more important than ever for the...
By Lisa Eriksen
Of course, the answer to the first part of this question is Portland, Oregon for the Western Museums Association annual meeting!

The Author with Greg Farrington, ED, Cal Academy of Sciences and Lori Fogarty, Director, Oakland Museum of CA and others "Futurecasting for California" at AAM in L.A.

The second part of the question is a bit more difficult to answer, which is why I...
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