Presenter(s)
Naomi Schroeter, Visitor Insights Specialist, Oakland Museum of California
Patrick Padiernos, Visitor Insights Specialist, Oakland Museum of California
Cost: $25 (Includes all materials)
In this workshop, learn how to use qualitative visitor data to gain insights into your institution’s visitor base, including voices and experiences that are often overlooked. Bring in visitor comments, talk-back exhibit responses, or other qualitative data from your institution, or work with example data to learn how to collect, code, analyze, and report information about visitors’ museum experiences. A range of analysis techniques for all staff levels will be demonstrated.