9:00 am - 1:00 pm

Cost: $25 (Includes all materials)
 

Don’t end up on the second page of Google! This workshop invites both the novice and experienced marketer to evaluate how you use of free marketing tools to maximize your message. Participants will bring information and ideas from their own museums to share, create and evaluate. Effective tactics discussed include: 1.) developing a content strategy 2.) social media engagement 3.) community building 4) e-mail marketing and CRM 5.) leveraging free marketing tools. Hosted by Good Giant.

Cost: $25 (Includes all materials)

In this workshop, learn how to use qualitative visitor data to gain insights into your institution’s visitor base, including voices and experiences that are often overlooked. Bring in visitor comments, talk-back exhibit responses, or other qualitative data from your institution, or work with example data to learn how to collect, code, analyze, and report information about visitors’ museum experiences.  A range of analysis techniques for all staff levels will be demonstrated.

Cost: $25 (Includes all materials)