Measuring Social Impact for Strategic Change

  • Friday, October 7, 2022
  • 1:45 pm - 3:00 pm


Emily Johnson, Field Services Manager, Utah Division of Arts & Museums
Dean Watanabe, Chief Mission Officer, Fresno Chaffee Zoo
Dan Keeffe, Director of Learning & Engagement, Los Angeles Zoo and Botanical Gardens
Lorie Millward, VP of Possibilities, Thanksgiving Point Institute


  • Community Engagement

A national research study, Measurement of Museum Social Impact (MOMSI), is working to create a survey to help museums measure their social impact. In this session, hear about the study, its history, and the forthcoming toolkit; preliminary social impact data from MOMSI host museums; and host museum perspectives on how to recruit participants through an equity lens and use social impact data for master and strategic planning, advocacy, and community engagement.