Make Your Mark: Strategies for Rebranding Your Institution or Program

by Nicole Trudeau

What is the public face of your institution? How do people respond to your “brand”? What exactly IS a brand?

The J. Paul Getty Museum’s Design Department asked themselves these very questions recently when reviewing their Education materials. They’ll be sharing their story at a WMA pre-conference workshop on Sunday, October 16th, where they will show you the brand they developed, and offer tips and tools you can use to strengthen the brand of your museum or program.

This is a unique opportunity to gain perspective and direct feedback from Senior/lead Designer, Nicole Trudeau, and Education Specialist, Ami Davis, in an intimate setting! Second Story Interactive Studios, dealing with branding in the interactive realm, will host the event at their beautiful offices in Portland. Bring along samples of your work to share with colleagues, and receive one-on-one advice from the Getty professionals who have first hand experience with the challenges associated with developing and adhering to a brand.

Take a look at some images of before and after samples of the Education brand throughout this post!

PS: Nicole was also responsible for the new look and feel for the WMA!

[However, Nicole was NOT responsible for the layout of this blog post. - Ed.]

PPS, It's not too late to sign up! To register for "Make Your Mark" click here!



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Just want to see if you are a robot.