By: Nicole Trudeau

It was a pleasure to be a part of the WMA Annual Meeting in Hawaii! I presented during the session Brand Experience: Creating an Institutional Identity:

Presenters:
Nicole Trudeau, Senior Designer, J. Paul Getty Museum
Karin Moughamer, Campus Outreach Coordinator, Burke Museum of Natural History and Culture, University of Washington
Tomas Ancona, Principal, Ancona + Associates, Inc.,

Description:
A brand is more than just a logo applied – it is a combination of many ingredients: print, media, imagery, architecture, environment; all working in concert to form a single identity. How do you begin to develop a successful brand? Who are you? Are you a collection? A series of stories? A program? How do key audiences perceive you? This session explores the broad definition of “brand” and offers techniques any organization can use to develop their identity.

Below is my presentation (focused on the Getty Museum).

Nicole Trudeau
Senior Designer | J. Paul Getty Museum