Building Arts Organizations That Build Audiences: A Wallace Foundation Conference

It's one thing to introduce new audience development practices, another to sustain what works. A just-published Wallace conference report suggests that ongoing learning and adaptation are crucial.

From sponsoring after-hour events for 20-somethings to finding “ambassadors” to ethnic communities, arts organizations are looking for ways to develop their audiences. What works? What doesn’t? And how can successes be sustained? This report, documenting a June 2011 Wallace conference of foundation-supported arts groups, marketing mavens, researchers and others, provides some potential answers, including encouraging organization-wide learning.

Click HERE to download the report.