The WMA strives to strengthen museums in the Western region, and beyond, by offering museum professionals unique opportunities to connect and collaborate with each other. In that regard, WMA has partnered with the American Association of Museums as a Co-Convenor of Museum Advocacy Day 2012 – February 27-28, 2012 in Washington, DC. Museums Advocacy Day is an opportunity to bring our message about the value of museums to Capitol Hill and to advocate for policy and funding issues that affect our field. If you can’t make it to Washington DC, there are many ways you and your museum can still participate.

The Publicity Toolkit is now available on the AAM advocacy website.  It contains tools to maximize your impact, whether you are attending Museums Advocacy Day in person, or advocating from home. This Toolkit is designed so you and your museum can fully maximize your advocacy efforts. Each piece of the toolkit can be downloaded and personalized to convey your story about the value of your museum to the local media. It includes ideas on Submitting op-eds, General Press Releases for museum advocacy, and a template of an Appeal Letter to your members and trustees.

Join WMA and AAM in Museum Advocacy Day 2012!